Posted by willcritchlow
Before I start, I should address the irony of writing this post on a site that
isn't yet designed for mobile. I don't make those decisions, nor have the
insight into the development backlog. I still think this is the community to
have this discussion with, so I'll just have to put up with the irony.
This post isn't really about responsive websites, though. I wanted to address
a broader question. There are a few marketing topics that seem to make it into
board rooms sooner than others. Social media was one – I've heard a lot of
senior people ask "what's our social strategy?" over the years and now I'm
hearing "what's our mobile marketing strategy?". That's why I picked mobile as
my topic for our upcoming SearchLove conference in London.
But I don't want to give another talk on responsive design, mobile user-agent
server headers and googlebot mobile. Those things have their place, but they
are inherently tactics. Instead, I want to ask myself the question "what does
a true mobile marketing strategy look like?". Before I get to that, some
## The changing mobile landscape
I've been closely involved in ...