Forensiq: Tracking The Media Industry's Stolen Billions (Siliconvalleywatcher)
Author: Author unknown
Published: Thu, 17 Jul 2014
An article from Ad Age about a recent campaign from video ad server firm
I recently spoke with Forensiq an interesting startup based in New York that
has technologies capable of shutting down advertising fraud — a huge problem
for the media industry.
The Interactive Advertising Bureau (IAB) trade body estimates ad fraud in 2013
to be at least $6 billion to $7 billion but it could be as high as $16 billion
in the US. The Wall Street Journal reports that 35% of Internet traffic is
And no one is prosecuted.
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