On the same day it launched a new entry-level iMac model, Apple also used the
downtime to adjust the prices on other hardware in some European markets. The
price cuts we've noticed affect European models of the Mac mini, the European
Apple TV and iMac models in the UK.
Pricing on the Mac mini dropped between €30 and €60, depending on the country
and model. Most European stores are now offering the entry-level Mac Mini for
€619 with the quad-core and OS X server models selling for €819 and €1019,
respectively, although some euro countries such as Germany are showing
slightly lower pricing of €599/€799/€999. In the UK, the entry-level Mac Mini
remains the same at £499, with price drops between €30 and €50 being applied
to the quad-core and server models.
Apple also cut the prices on the Apple TV in Europe, reducing the cost by
€10/£20. The once €109/£99 media streaming device is now available for €99/£79
throughout most of Apple's European stores. While Europe saw a reduction, the
Apple TV price remains the same in the US at $99.
Along with the new entry-level 21.5-inch iMac, Apple UK also lowered the cost