In what must count as one of the strangest protests ever seen on the streets
of San Francisco's startup-filled SOMA district, Greenpeace activists
surrounded Pinterest HQ Tuesday morning and ... gave employees free Blue
Bottle coffee and cupcakes with the Pinterest logo on them
The cupcake offensive was part of a wider protest that encompassed dozens of
the most widely-pinned artists on the popular social media service, all of
whom simultaneously posted pictures asking Pinterest to "make our pins green."
See also: Another Day, Another Tech Protest -- But Not for the Reason You
The problem, as Greenpeace sees it, is that Pinterest hosts its pins on Amazon
Web Services -- which was called out last month in Greenpeace's report on
cloud computing, "Clicking Clean." Apple, Google and Facebook have made
tremendous strides towards powering their server farms with as much renewable
energy as possible; they have both constructed their own solar and wind farms
and forced utility companies to provide renewable power options Read more...
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