Americans do a lot of Googling.
Google accounts for nearly a quarter of Internet traffic in North America,
according to a recent study conducted by analytics firm DeepField. That makes
Google's Internet presence bigger than Facebook, Netflix and Twitter's
combined, according to the report. During a few hours of each day, Netflix
will eat up more bandwidth than Google, but the streaming video site's peak
traffic occurs just during "prime-time" hours -- Google still averages a
larger chunk of Internet traffic during the entire day.
The most stunning revelation from the survey is that Google is growing faster
than the Internet as a whole. In 2010, Google represented just 6 percent of
That's because the study found 60 percent of all Internet-connected devices
interact with Google servers during the course of an average day, including
some gadgets you wouldn't think would be talking to Google, such as game
consoles and home media devices.
A big part of Google's massive Internet presence and alarming growth comes
from mobile devices. The company commands the largest chunk of the smartphone
and tablet markets with its Android devices, and those devices all regularly
check in with Google for updates throughout ...