in the nonprofit world, we strive to fund the causes we care about. And to do
this, sometimes we need to think like a business--particularly with regards to
In recent years, our sector has been using high volumes of digital materials
to achieve strategic goals. Many of us are now swimming in servers of
uncategorized photos, logos, PDFs, and videos. And many more of us are
drowning in them.
There are times when we need to spend money to achieve engagement, awareness,
and efficiency, and I argue that digital asset management (DAM) is one such
Nonprofits brand, market, and advertise like businesses because that is how we
raise awareness. And we have to do it well to stand out in an era of
information overload. At our hospital, we've used cloud-based DAM to
supercharge our marketing efforts. Over the past five years, the bump to
efficiency, brand consistency, and collaboration have been immeasurable.
If you're in the nonprofit world, here are five ways you can leverage digital
asset management to amplify outreach.
**1. Save time with self-service**
We use photos, videos, logos, graphic standards, and branded templates for
outreach. This adds up to a colossal number of ...