Find out the surprising names on the list, and what they have to teach you.
It should not be news to you (at least we hope) that many CEOs are active on
Twitter. But for those of you not tweeting or new to Twitter, you may be
wondering whom is worth following-and why.
Klout uses various data and calculates what its says are the 50 CEOs who are
"the most influential" on Twitter. Scan the top 50 (go here), and a couple of
things become obvious:
People who dominate traditional media also are likely to dominate Twitter.
Yes, tech entrepreneurs tend to be more influential on Twitter. But so are
traditional media heavyweights, like Oprah Winfrey and Rupert Murdoch.
Fortune 100 CEOs, though, are still scarce. Just four Fortune 100 CEOs even
were on Twitter in June 2011. But CEOs who are on Twitter are likely to
attract a large following quickly, even if they spend most of their time
promoting their company. Brian Dunn, CEO of Best Buy (@BBYCEO), was one of the
first CEOs to tweet in 2009, and he is #29 on Klout's list. It's worth noting,
though, a presence on Twitter ...