> You can do anything but you can’t do everything
In any given day I can find myself reading up on a new W3C proposal, fixing an
issue with our tax return, coding an add-on for our product, writing a
conference presentation, building a server, creating a video tutorial, and
doing front end development for one of our sites. Without clients dictating my
workload I’m in the enviable position of being able to choose where to focus
my efforts. However, I can’t physically do everything.
I’m one half of a two-person web development business—the team behind the
little CMS, Perch. I’m also an author and speaker on subjects that range from
CSS to technical support, and I enjoy all of it.
When we were a service business, what I was actually working on was largely
dictated by the requirements of our clients. Whether they wanted to pay me to
build servers, manage projects, or write code didn’t really matter. I was
exchanging my time for money, doing a range of things I enjoyed. Now that
we’re a product company, my greatest challenge is working out where I am best
spending my time, while avoiding ...