There's a disconnect in the world of Chromecast. Customers want apps that work
with Google's small, affordably priced TV streaming stick. And developers want
to distribute them. Some are already built, and are just waiting to be
released to the public.
> **See also: Chromecast Two Months Later: Where Are All The Apps?**
But so far, no one can offer Chromecast support until Google allows it—and for
now, only Netflix and Hulu have entered that charmed circle. Google insists
that it will open the gates to all developers, someday. Unfortunately, the
company refuses to say when that will be.
All this matters on two levels. The Chromecast is an exciting device for
consumers and developers alike, because it offers a new, cheap and simple way
to stream video from the Web or a computer to your TV. Yet its potential is so
far almost wholly unrealized because of Google's unexplained reticence to
permit new apps.
That, in turn, has made Chromecast a test of Google's commitment to openness
for some developers. The company has already tweaked its search engine at the
behest of Big Copyright to discourage piracy. The reigning fear is that Google
might likewise hold ...